Two winters ago, GBH and our long-time collaborators, Potluck Creative, were hired to tell the story of Brasserie Dubuisson, one of Belgium's oldest breweries still operating under the original family ownership. In the Wallonia Valley, this Belgian Family Brewer produces a number of unique beers for the Belgian and export market, and our goal was to capture its profound history, and connect it to the more contemporary expansions through a singular intent.
Over the course of just a couple of days, we captured a holistic view of the brewery's history, people, and vision, from the barrel-aged beers in the formerly-abandoned cellar to the more recent sustainability efforts made to modernize the operation.
The storyline is uniquely rooted in the home life of its current family owner, Hugues Dubuisson, and connects to his working life with brewers, the lab, the cellar, and the pub. It's not a natural way for a Belgian brewer to share their story - but knowing this video was for U.S. audiences, rooting the history and intent of Dubuisson in the family owner's life and vision was critical to capturing craft drinkers' imaginations.
Multiple locations, dead-of-winter temperatures, and nothing but a couple of cameras and a small lighting rig were enough for us to tease out the more unique narratives.
GBH conducted the research, wrote the script, scored the original music (our Andrew Thiboldeaux) and with our talented partners at Potluck, directed, edited, and produced the final film.
Thanks to Total Beverage Solution, Dubuisson's stateside importers, for tapping us for the project. It was inspiring, educational, and we thew back a lot of exquisite Burgundy barrel-aged Belgian beer in the process with some excellent people.
We'll be sharing a story about Dubuisson's role in the larger world of beer in our Coming to America series soon with tons of photos from the shoot.