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One of the most important things the beverage alcohol industry can pay attention to is what goes on outside its space. Before hard seltzer, non-alcoholic, sparkling water was a massive hit. Prior to hard kombucha taking off, consumption of regular kombucha was climbing fast.
There's now a reason you should pay attention to what’s going on with alcoholic tea, a near-$600 million category in 2020. Overall tea sales in the U.S. stands between $12-$13 billion a year, with ready-to-drink teas about half of that. The total of refrigerated RTD teas have shown some of the biggest growth in IRI-tracked retail at about 6% in 2020, with Beverage Industry noting that "health and wellness, premiumization, botanical blends and low-alcohol hard teas and seltzers could give a lift to the tea category." Sign up to read more.
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Words by Bryan Roth