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Halfway through 2020, hard seltzer already blew past last year’s $1.5 billion earned in IRI-tracked grocery, convenience, and liquor chain stores.
By July 12, the category sold $2.1 billion. In that year-to-date timeframe, 20 different brand families accrued more than $1 million, with a handful of others (Ska, Bravazzi, Funky Buddha, etc.) on track to break that mark before the end of the year. Both White Claw and Truly surpassed 2019 volumes in July. It’s been a defining success amidst the chaos of the COVID-19 pandemic. Sign up to read more.
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