I Can See Clearly Now — Chasing Beer Trends as a Means to an End
Host: Jonny Garrett
Panelists: Andy Parker (Elusive), Matt Brynildson (Firestone Walker), Alexandra Nowell (Three Weavers)
At last years Extravaganza brewers clashed during the discussion of where the Hazy IPA fits within modern beer culture. In the year that’s passed, the style has gradually become a popular, almost common fixture within craft beer—even one of the panelists who denounced the style last year has been turned on to its charms. In addition to this, new IPA styles—such as Brut IPA—are beginning to turn heads. Should brewers continue to chase new trends in an effort to maintain relevance in the market? Or should they be seeking balance, and stability, as competition and other market pressures continue to increase apace.