A Change Can Do You Good — Keeping a Brand Fresh in a Dynamic Market
Host: Michael Kiser
Guest Speakers: Nanna Guldbæk (Lervig), Nick Dwyer (Beavertown), Shaun O'Sullivan (21st Amendment)
It still feels almost as though modern beer has only just arrived in the UK. The last decade has been a whirlwind, with once traditional and iconic beer brands being met by those with modern, vibrant and striking designs. Brewers really are putting the can in canvas. But how do you maintain a modern image in such a dynamic market, and why rebrand when drinkers have already put their stock in your existing brand?